Megan Kwan
Creative Direction and Copywriting
I am a huge fan of national parks and breakfast foods, among other things.
10 perspectives on leading, writing and creating.
Dig deep and go broad. Devour research and strategy to become a subject matter expert. Have an answer to every question. If you’re presenting 5 headlines, write 50.
Details are everything. Great creative demands great care, whether it’s a tiny banner ad or a brazen brand concept.
Writing means business. Every word must do work to improve user experiences and elicit actions to achieve business objectives.
Iterate quickly. Be fast, meticulous and conscientious. Think it through, jot it down, collect feedback, and polish every line until it shines.
Bridge the gap between what a brand wants to say and the audience wants to hear. Translate features into benefits, and craft messages that resonate emotionally.
Strategy is sacred. Don’t sacrifice clarity or simplicity to protect your precious gems.
Fight the good fight. Sell your work relying on logic and strategy. Win people over with great storytelling.
Wield language for users. Create UX and UI content that is intuitive, clear and delightful. Every release teaches us what to improve.
Medium matters. Create content with a detailed understanding of how people consume it. Optimize for every touchpoint.
Trust your gut. You know when creative looks and feels right, and when it’s appropriate to break all the rules.