Industry: Enterprise Cloud
Work: Web Application

HPE needed a modern sales tool to reinforce their leadership position in cloud and drive new cloud leads. We created a sleek Web application for sales personnel to use in face-to-face meetings or to continue the sales conversation between customer interactions. The unique app determines customers’ current mix of cloud environments and benchmarks it against the industry leaders. Right Mix immediately produced a soaring lead conversion rate, and was later translated to eight language for use around the world.

Designer: Bailey Parkerson
CD: Stefan Reddick
Developer: Jarrod Brooks
Copywriters: Megan Kwan and Terez Barbaro

Industry: Financial
Work: Broadcast/Print/Digital Campaign

Alerian needed a multi-faceted campaign to simplify their complex AMLP ETF product. We created “The Clear Choice” and “The Sweet Choice” campaign to reinforce the product’s undeniable market-leading position and energize its audience with playful, memorable concepts. I was the copywriter on this campaign in 2014, which aired on Bloomberg TV, CNBC and Fox Business, and remains a central part of Alerian’s brand messaging today.

Design Director: James Harrison
Designer: Becky Lin
ACD: Duane Jones
CD: Stefan Reddick
Copywriter: Megan Kwan

Industry: Construction
Work: Direct Mail Campaign Concept

This compelling direct-mail and email marketing campaign concept introduced Hilti’s ON!Track tool management software to leaders in the construction industry. We came up with “The Right Tool” theme and nostalgic baseball concept to drive excitement around the launch. The bold red Hilti baseball bat arrived wrapped in a large-scale poster with the headline: “You Can’t Drive a Nail with a Baseball Bat.”

Designer: Bailey Parkerson
Design Director: Molly Hawthorne
CD: Stefan Reddick
Copywriter: Megan Kwan

Industry: Commercial Real Estate
Work: Brand Strategy, Tagline, Naming, Website, Print Ads, Brochure

In its heyday, the iconic Solana property played corporate headquarters to many top-tier brands. Over time, financial hardships and increased vacancies left the brand dilapidated. I led the strategic messaging component of Solana’s total brand overhaul. The new brand needed an everyday voice—with a hint of sophistication. We developed an engaging tagline and cohesive naming system for the business park’s three campuses. Then, we bottled the property’s country-corporate vibe in a fresh website, brochure and a series of print ads featured in D Magazine.

Design Director: James Harrison
Designer: Michael Feavel
CD: Stefan Reddick
Developer: Yulu Zhang
Copywriter: Megan Kwan

Industry: Technology
Work: Brand Strategy, Naming, Tagline, Signage

GE wanted to infuse its dated help desk/internal IT model with the cool-factor of Apple’s Genius Bar. Much more than a store for tech problems, MyTech Lounge is a launchpad for innovation—a place to explore new technology and hang out. Behind the scenes, I created an internal communications strategy, along with the customer-facing store name, tagline, collateral and wayfinding signage. These assets are driving the launch of new stores on 140 GE campuses around the world. 

Designer: Bailey Parkerson
Design Director: Molly Hawthorne
Copywriter: Megan Kwan

Industry: Gaming
Work: Mobile Applications, Website, Videos, Social Media

From 2012–2014, I created and managed all in-app and marketing content for this start-up-turned-Top 5 App Store game. The success of our first trivia game, Trivie: Battle of Wits, led to partnerships with celebrities, pro teams, recording artists, athletes and media outlets to develop a bevy of white-label trivia apps and supporting marketing materials.

CD: Evan McMahon
Developer: Jen Duffey
Copywriter: Megan Kwan

Industry: Enterprise Cloud
Work: Ghostwriting

Industry: Software
Work: Infographic, Brochure

Industry: Enterprise Cloud
Work: Use Case Infographic Series

Industry: Healthcare, Diagnostic Imaging
Work: Website, Digital Ads, Print Brochure

Industry: Technology
Work: Brand Voice, Website, Tagline

OpenKey needed a new website to position their brand as the leader of the hotel mobile key revolution. I created original messaging and the tagline, “Unlock Travel Intelligence” to convey the smart and secure  (both physically and digitally) features to OpenKey’s consumer and hotel c-suite audiences.
 

Designer: James Harrison
CD: Stefan Reddick
Developer: Yulu Zhang

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